Over 400 orders: TAILBITE’S® shrimp at Investeerimisfestival

Friday evening and all day Saturday, queues outside the food truck and over 400 orders in total. That was TAILBITE’S® at Investeerimisfestival 2026.

For us, it was a chance to introduce our freshly updated menu, meet familiar friends and serve shrimp to many first-time tasters. What stayed with us most was the warm welcome we received.

A familiar name, a new venture

Some festival guests had a more personal reason to visit. TAILBITE’S® co-founder Tõnis-Denis Merkuljev is also the founder and long-time lead organiser of Investeerimisfestival. Many wanted to see what else he was working on and try the shrimp for themselves.

That curiosity brought people to the food truck who had never met us before. It was a valuable chance to share our idea through food: shrimp dishes that are easy to enjoy in a relaxed setting, even during a busy festival day.

The new menu reached festival guests

We launched the new menu in early July, just before Investeerimisfestival. By then, our selection also included the Handmade Crispy shrimp introduced in spring, which we bread and prepare by hand on site.

The menu update before the festival reflected our wish to offer different ways to enjoy shrimp. Some prefer a crispy coating, others grilled shrimp, while others discover seafood flavours through a burger or tacos.

Our idea has always been simple: choosing shrimp should feel as natural as choosing any other familiar street food. The festival gave us a chance to introduce that idea to many new people.

Over 400 orders in a day and a half

Across Friday evening and Saturday, we served over 400 orders in total. There were queues outside the food truck throughout the event, and plenty of interest in our food.

For a young business, it was an important experience. We saw how our shrimp dishes were received at a large event and heard direct feedback from guests. It was encouraging and supportive — exactly the boost a growing venture needs.

We are grateful to everyone who came to try our food, waited in line and shared their thoughts. And to our team, who made this busy weekend possible.

Confidence to take home from the festival

TAILBITE’S® began with a wish to order a good portion of shrimp without having to cook them at home every time. Our experience at Investeerimisfestival encouraged us to keep working on that idea: both shrimp lovers and people discovering our food for the first time were interested.

Our next goal is to build a strong customer base in Estonia and offer a good, consistent experience on an ordinary day too. Meeting at festivals is part of that journey; every lunch or dinner you take away from us matters just as much.

If we met at the festival, we look forward to seeing you again. If you did not get a chance to try us yet, find TAILBITE’S® at Viru Market in Tallinn and outside the main entrance to Lõunakeskus in Tartu.

Explore the menu and find your favourite shrimp dish.